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Your Online Personal Brand Report Card

 

Personal BrandingToday, if you don't show up in Google, you don't exist. So knowing what people online see and say about you and proactively managing your personal brand online is critical to success.

Our online branding calculator will help you meter, understand and advise you on how to build a stellar online identity that's aligned with your real-world personal brand.

Take 5 minutes to assess where your online identity stands right now.

 

Enter your name and email address to get started.

Your Name(*)
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As people would search for you online

Email Address
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Select from the options below the statement that best describes the career level for which you are aiming (This is aspirational, meaning you want to evaluate your online profile as it relates to the next level in your career.):

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Before running the calculator:

  1. Open a browser (Internet Explorer, Firefox, Safari, etc.)
  2. Go to Google (www.google.com) 
  3. Type your name in the search box using quotation marks.
    (For example, "Jane Smith".) 

PLEASE NOTE: If you Google yourself often and visit your own web sites or web sites where you have content, use a different computer for this. Using a different computer will ensure that the results of your Google search are more like what others would see when they search on your name.

You are now ready to begin. Please answer the following questions (all are required for the test to complete):

Google Results
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What's the total number of responses Google returned?

First Page Results
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What's the total number of responses on the first page of results? (Typically 10 unless you have changed the default Google setting.)

Competition
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Now go back to those first three pages of your Google results and manually total up the responses that are NOT about you. (They are about someone else with your name.) Enter the total for pages 1, 2, and 3. (If the total is zero, enter 0.)

 

Take a moment to think about how you want to be known (this may be aspirational, meaning it's not what you are known for today but how you would like to be thought of). Now looking at only the results that are about YOU on the first three pages, select the option that best describes your results:

No relevance - The results that are about me have no relation to how I want to be known.
Little relevance - A few of the results that are about me communicate how I want to be known.
Some relevance - About half of the entries that are about me express my area of expertise, and there are many references to my website, blog, or online profiles.
High relevance - About three-quarters of the entries that are about me clearly express my personal brand (how I want to be known).
Complete relevance - Almost all of the results that are about me are very consistent with my area of expertise and how I want to be known.

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Did your personal Web site or blog appear on the first page of search results?
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On the first page of search results, are there any results listed that are negative or unflattering about you that you wish were not there?
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Did any videos of you show up on the first page of search results?
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Did any images of you show up on the first page of search results?
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Did any real-time data (Twitter feed, etc.) show up?
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How many times are you mentioned in any third party news sites like trade publications or news articles?
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Do you have at least three recommendations on your LinkedIn profile?
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Do you have endorsements from others that show up in your first three pages (for example: Endorsements from BranchOut or BeKNOWN or testimonials from people with whom you have worked).
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Do you have a common name?
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To help us with our research, we'd appreciate your answering this additional questions. It's not required and are not used in calculating your Online Identity.