Outbound Lead Generation

  • 15% Branding
  • 35% List Build
  • 35% Networking
  • 15% Cold Calling

Branding and List Building

Kersten shares 25 years of business development experience through interview shows and webcasts on his own content site BizDevWeekly.com.    Kersten has developed a powerful lead generation strategy that combines branding individuals, products or services through niche targeted news and information websites (Web-TV) with focused audience-building inside LinkedIn to find and incubate new opportunities.

A Cold Call Alternative

After just a few months of campaigning, Kersten’s system will build a sales funnel containing several thousand fresh LinkedIn leads.  Automated networking keeps contact with these contacts creating “top of mind” trust-building awareness.  Contacts become warm social leads.  Just message the list anytime, wait for replies and follow-up with phone calls, meeting requests or invite them to events. No need to cold-call anyone.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.


We brand individuals and businesses as a subject matter experts in their industry through niche targeted information campaigns involving news media sites.

This positions them as value propositions to their potential clients so that when they do sell, they are perceived as offering and not asking for business.

Never fall in love with an idea. They’re whores. If the one you’re with isn’t doing the job, there’s always another.

Chip Kidd

Proper positioning is very important. The key is to align ourselves with our target market through common interest. This build trust and generates a common communication platform to build upon.

We research the market, identifying their interest and then custom craft a campaign that aims to inform, educate and sensitize them to topics that will bridge their interest over to our product solutions.

All that is valuable in human society depends upon the opportunity for development accorded the individual.

Albert Einstein

Once we understand who our market is, we begin to hunt for contacts. In today’s world, prospecting can be very challenging so at New Lucid, we take care of that process for you.

We leverage networks like LinkedIn, Google Plus and Twitter to build large lists of connections within those business networks.  With proper branding and positioning, new connections come easily and we quickly build a large list of warm leads through those network channels.

It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

Steve Krug

We no longer live in a world where leads can be influenced by a few phone calls and letters. Most leads are bombarded with information daily. An average lead requires 20 or more touch points to even become slightly aware of the campaign.

The promoting stage of our campaigns involve reaching out to our lists using multiple touch points, like status updates, articles, videos, congratulatory notes banner advertising that as a combined strategy generates over 100 touch points.

Photography is the simplest thing in the world, but it is incredibly complicated to make it really work.

Martin Parr

The aim is to generate a banding campaign that makes us ubiquitous in the eyes of our market.  When they start saying “Wow, I see you everywhere”, we know we have achieved this goal. With well positioned information, matched to the correct audience, we develop trust.

And once trust is achieved, we are ready to ask for business, not by necessarily selling the product, but more through suggestive techniques that open doors to key decision makers in the marketplace.

Why Choose Kersten and New Lucid?

Web Strategy and Website Development

We have 20 years of real world sales and marketing experience and understand your need to monetize marketing efforts, including websites. New Lucid helps with your overall web strategy, from working with existing web designers and web-masters to helping develop and implement entire Internet-based sales campaigns from scratch. We help you transform existing marketing content into a powerful sales lead machine.

Web Video, Webcasting and Skype Interviews

Video marketing is 72x more effective as a communication tool than text websites. Our exclusive web interview process helps clients leverage the power of video from their first interview. Skype interviews are a fast and cost effective solution to regularly capture highly compelling stories that can be transcribed, spun and distributed across the Internet like thousands of trust-building audio-visual “web flyers”.

Sales Coaching and Campaign Management

New Lucid campaigns, whether they be traditional or Internet driven, must be anchored on a strong sales goal objective. Our first goal is to identify the sales objectives, and then build a sales funnel process aimed at achieving the ultimate goal – revenue. Half of the campaign should always rely on traditional “real world” techniques. The other half can then be devoted new world marketing methods. Proper balance is important.

Web Marketing, Social Media, and Syndication

Social Media like Facebook, Twitter and LinkedIn gets all the press. Today’s “sound bites” overlook the fundamentals of selling: communicating in a clear language that clients understand in a medium that is convenient and trusted. Social Media takes up only a small portion of this medium. New Lucid covers the full 360 degrees of the pie including web events, video, blogging, email, text messaging, searchable articles and more.

Interview Marketing

Instant Social Proof: Kersten’s unique approach to personal and business branding includes creating powerful trust building social proof pieces involving simple-to-create Skype interview sessions that are turned into feature stories on web TV shows.

Lead Generation

We hunt your leads for you on powerful business networks like LinkedIn, connecting to as many as 100 new connections per day, in any industry and any market, anywhere in the world.

Kersten Explains His Approach

Show The Story, Engage Audiences And Spread The Word!

“Let’s customize your lead generation strategy together”


Call Toll Free:
+1 (800) 956-1743
(Extension 556)
32 Coach Side Place SW Suite 101, Calgary, AB
T3H 1A7